ASA instructors pose with participants

Our Team

Alicia Suits

Director

Alicia Suits brings over 10 years of marketing experience to the Operation Surf organization, spanning industries ranging from high-tech to agriculture. She has managed successful marketing campaigns for companies including Nordstrom and Coca-Cola and currently manages all North America marketing operations for Sakata Seed.

Alicia’s ties to the ocean began when she was young, beginning with another favorite local organization, Junior Lifeguards. A native to Pebble Beach, Alicia’s never strayed far from the sea.
‘I have been extremely lucky to grow up and live in places where the ocean is part of my day to day. To be able to contribute to an organization that serves such an inspiring community and watch how surfing and the impact of the ocean changes lives is truly mesmerizing – I am honored to be a part of it.’